REMEMBER WHEN M.C HAMMER WAS CALLED A "SELLOUT"? HE WAS DOING COMMERCIALS FOR KFC AND EVEN ENDORSE BRITISH KNIGHTS.ALSO HE HAD A DOLL AND A CARTOON.THAT MAN ADVERTISE HIMSELF AND WAS RIDICULE FOR IT....GUESS WHAT? NOW YOU SEE RAPPERS WITH SNEAKERS,CLOTHING LINES,SPEAKERS,AMPS,RIMS, SODA ADVERTISMENTS AND EVEN IN MOVIES..THE SAME THINGS M.C. HAMMER WAS DOING BACK IN THE DAY IF NOT MORE. ARE THE RAPPERS OF TODAY ARE SELLOUTS? OR A PRODUCT OF THE COMMERCIAL MEDIA?
they take someone with talent. then they completely remake them by a fixed formula that maximizes potential profits. they might be able to get a word in about staying who they are but they are all heavily tooled one way or another...