KEMO THE BLAXICANS "SIMPLE PLAN"
RELEASED ON JUNE 29TH

After 12 Years and More Than One Million Albums Sold With Latin Hip-Hop
Pioneers Delinquent Habits, the Bilingual MC Steps Into the Spotlight
For Solo Debut With the Creation of His New Label Dead Silence Records,
the Entrepreneurial Rapper Expands His Endeavors, Which Already
Includes a Successful Clothing Line and Nightclub

The hard-hitting beat is what grabs you first. Then you hear the smooth-yet-
powerful baritone vocals attack with a distinctive tone. You recognize
the voice as it commands attention with provocative lyrics over the
flavorful track. The MC shifts the rhyme from English to Spanish and
then back to English again, with such a seamless transition that you
barely even notice the language switch. Your head was bobbing the whole
way through - it didn't even matter that some of you couldn't understand
the Spanish parts. Then it hits you, you're sure of it. The voice and
trademark rhyme flow belong to none other than "The Blaxican" - Kemo,
former member of Latin hip-hop pioneers Delinquent Habits.

As Delinquent Habits only Spanish-fluent MC, Kemo spent twelve years
with the group, releasing four albums and taking the Delinquent sound
beyond borders and around the world. In 1996 the group struck gold with
their very first single "Tres Delinquentes", a song that masterfully
fused a traditional mariachi sound (courtesy of Herb Alpert's "Lonely
Bull") with the raw hip-hop backdrop of the streets. The sound was a
breath of fresh air in a stale rap scene, and opened a new creative
doorway into which many other hip hop groups would follow.

"Tres Delinquentes" blew up almost overnight, receiving airplay not only
on hip-hop radio but rock and Top 40 stations as well. The track even
landed Delinquent Habits an appearance on NBC's Late Night with Conan O'Brien
and tours with heavyweights like Korn and Ice T. In no time, "Tres
Delinquentes" became a worldwide hit, selling over 1 million copies
around the globe and
pushing the groups self-titled album to nearly the same figure. It was
then that the masses first caught wind of Kemo's lyrical skills and
flawless bilingual transitions. He stepped into the hip-hop game,
introduced himself as "The Blaxican," and never looked back.

Four Delinquent Habits albums later - after countless tours around the
globe including the UK, Europe, Japan, South America, Mexico and Taiwan
- Kemo has decided to leave the group and embark upon a solo career. The
move will allow him to record the solo album that many DH fans have
been asking of Kemo for several years. Risky but necessary, Kemo walks
away having played a major role in solidifying Delinquent Habits as one
of the most influential Latin hip-hop groups of all time and
establishing himself as one of todays top Latino MC's.

Kemo has always strived to keep himself on the move. In 2001, the
multilingual LA rapper (of Mexican and African-American descent)
recorded a song with Grammy-winning merengue queen Olga Tanon and
Egyptian singer Hakim. The track fused hip-hop, merengue, and modern
Middle Eastern sounds and was a mainstay on the charts from the Middle
East to the Wild Wild West. In the summer of 2003, Kemo and longtime
business partner Albert Hernandez launched Club Vibe, a no-dress code
club that attracted MC's from throughout the Los Angeles area to snatch
up the mic and rock the hip hop-fiending fans that came to bear witness.

The self-proclaimed Blaxican even loaned his voice to a recent Budweiser
commercial in which he raps in Spanish to a heavy guitar-laced beat.
Already in 2004, Kemo has teamed up with Sick Jacken of the Psycho Realm
on a collaborative effort to appear on the Spanish hip-hop compilation
"Imperial Latino" due out on Profeta Records in the coming months. The
compilation will also feature a solo track of Kemo's called "No Que No."
On top of it all, Kemo still finds time to nurture new artists,
cultivate his record label Dead Silence Records, and sell his own
streetwear line Joint Clothing to hip hop and streetwear stores
worldwide.

June 29th will mark the release of Simple Plan, Kemo's first album as a
solo artist. This disc finds the Blaxican taking his talent for wordplay
and ability to draw a vivid picture through rhyme and attitude to new
heights. With songs that are in English, Spanish and bilingual as well,
Kemo touches on several topics that have a lot more to do with real life
than the superficial images saturating hip hop today.

"La Receta," a rapid-fire bilingual joint on which Kemo shines like
never before, blends a Sonora-style horn riff with all the right lyrical
ingredients for what should be a summertime anthem. The title track "Simple
Plan" puts Kemo together with up and coming artist Jehuniko, rapper
Most, and the vocal siren Monica Ortiz on a track filled with unique
flows scripted to a theme of mischief and madness. The infectious 50's
radio-sounding hook on "Simple Plan," which is sung by Monica, brings
the song home, making it a crowd pleaser. "Ruido" is a bilingual
onslaught over a funky Latin piano featuring another rising star, Sicko
of the group Dos Rivales.


When asked about his musical goal, Kemo states, "I wanted to make a hard-hitting
bilingual album for the local hip-hop community and for people
worldwide. Latinos have been a cornerstone of hip-hop from day one, and
Im proud to be a part of that lineage." Having recently performed live
on the bilingual TV networks LATV and SITV's "The Drop", as well as
completing interviews on top-rated LA hip-hop radio station Power 106
and the Nationally Syndicated TV program "Urban Latino," Kemo is wasting
no time making his presence felt with a simple plan toward success.

The future looks bright for an MC who hasn't yet even premiered his solo
venture, but already has global tour offers, TV programs asking for
live performances, and radio stations asking for visits to grace their
airwaves. The buzz is growing for an MC with the heart of a lion, who
repeatedly keeps his ear to the street and his work ethic to the
grindstone.

Dead Silence Records
www.KemoTheBlaxican.com